Post Graduate Diploma in Management

PGDM with Marketing Specialization

A Post Graduate Diploma in Management (PGDM) with marketing specialization is a two-year diploma program offered by JIMS Rohini, Delhi. It is specifically designed to provide students an in-depth understanding of Marketing principles and practices.


Marketing is one of the most important aspects of any business, as it helps businesses reach out to potential consumers and build relationships with them. A Marketing specialization within PGDM would equip students with the necessary knowledge and skills required to create effective brand campaigns, plan marketing strategies, evaluate data, measure results, and collaborate with teams across different departments.

By pursuing a PGDM with marketing specialization at JIMS Rohini, students benefit by learning theoretical concepts related to Marketing as well as hands-on experience through projects and internships. Students will explore topics such as consumer behaviour, market segmentation, product positioning, pricing strategies, digital marketing, Integrated marketing communication etc. are applied this enables them to gain an understanding of how Marketing principles are applied in today’s competitive environment.


PGDM in Marketing, at JIMS Rohini is designed to help students acquire the necessary skills and knowledge needed for a successful career in Marketing. The curriculum covers a variety of marketing courses such as:

  1. Consumer behaviour
  2. Brand management
  3. Digital marketing
  4. Advertising and sales promotion
  5. Contemporary practices in marketing
  6. Market planning
  7. Market research and analytics.
  8. B2B Marketing

The PGDM with a specialization in Marketing hones the competencies necessary to become successful leaders in the Marketing field. 


The Program includes classroom lectures as well as hands-on experience through case studies and projects. Students are encouraged to participate actively in experiential learning activities that involve market visits, industry interaction sessions, field assignments and workshops. Throughout the two years of study, students get exposure about the latest Marketing trends and strategies which prepares them for their future roles.

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PGDM with marketing specialization provides its students with an array of opportunities to gain practical experience. During their course tenure, students can avail internships in leading organizations across industries like FMCG (Fast Moving Consumer Goods), technology services companies, consumer durables, BFSI, and many more. Additionally, they have access to workshops conducted by industry professionals that give them insights into actual business scenarios they might face while working on various projects.


At JIMS Rohini PGDM/MBA in Marketing graduates gain not just theoretical knowledge but also practical skills that are essential for success in today's competitive job market. The faculty members at JIMS Rohini believe in teaching through experiential learning exercises so that aspiring marketers can develop sound problem solving abilities along with knowledge of contemporary marketing tools and techniques.

The Post Graduate Diploma in Management (PGDM) offered by JIMS Rohini is a comprehensive course that emphasizes the development of managerial and leadership skills. This program provides students with an in-depth understanding of the management fundamentals and also equips them to develop their entrepreneurship and business acumen. It also provides a strong foundation for those interested in pursuing higher studies or a career in Marketing.

JIMS Rohini offers state-of-the-art infrastructure that allows students to utilize modern technologies such as Artificial Intelligence (AI), Machine Learning (ML), Big Data Analytics etc., which can be used for effective Marketing strategy development and implementation.

In addition to this specialized training in marketing related topics during their PGDM course at JIMS Rohini, students are guided by experienced faculty members who provide mentoring on research paper, and writing assignments related to Marketing. Apart from classroom learning sessions, regular guest lectures by industry experts help give additional insight into current trends pertaining to Marketing strategies and tactics which gives students valuable knowledge that they can apply while working on real-life problems. 

Students are equipped with a thorough understanding of marketing, coupled with exposure to corporate sectors through unique Live Projects and Expert Workshops. This equips them for an array of fulfilling career paths in the likes of E-Commerce, FMCG, Financial Services, Consulting EdTech, Telecom, and Healthcare etc. - all thanks to their honed domain expertise!

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