The PGDM–International Business Department of Jagan Institute of Management Studies (JIMS), Rohini organized an experiential learning visit to the India International Trade Fair (IITF) 2025 on 27th November 2025 for the students of batch 2025–27. The visit offered students a practical understanding of global trade dynamics, market trends, branding practices, and business innovations showcased by diverse national and international participants.
The trade fair brought together exhibitors from multiple sectors including technology, textiles, handicrafts, FMCG, agricultural products, electronics, startups, and government initiatives. Students gained first-hand exposure to how companies position their products, design their stalls, engage with customers, and communicate their brand story.
Throughout the visit, students observed the impact of globalization, export promotion, and international collaborations, as various countries displayed their cultural identity, product uniqueness, and technological strengths. This helped students understand how international trade fairs act as platforms for strengthening bilateral ties and business partnerships.
The fair also highlighted India’s growing entrepreneurial landscape, with MSME booths showcasing innovation in sustainable products, handmade crafts, organic goods, digital solutions, and rural enterprises. Students interacted with exhibitors to understand pricing strategies, product differentiation, supply chain processes, and government support programs such as ODOP, Make in India, and Startup India.
A major attraction was the State Pavilions, each presenting traditional art, local industries, tourism potential, and unique cultural elements. This gave students insights into how states market themselves as economic and tourism hubs.
The visit concluded with group discussions where students reflected on real-world applications of concepts like consumer behavior, marketing communication, international business exposure, and trade promotion strategies.
Key Takeaways:
- Exposure to Global & Domestic Trade Practices – Understanding how countries and companies position themselves in a competitive market.
- Marketing & Branding Learning – Observing stall design, customer engagement, and promotional strategies.
- Innovation & Entrepreneurship – Learning from MSMEs and startups showcasing unique products and solutions.
- Cultural & Regional Diversity – Gaining insights into India’s state-wise industries, crafts, and tourism promotion.
- Practical Business Understanding – Real-time observation of pricing, packaging, negotiation, and product display techniques.
The JIMS fraternity expresses gratitude to the faculty members for organizing this enriching initiative. The visit provided students with practical exposure to international trade environments and enhanced their understanding of global business, market strategies, and emerging industry trends.