Post Graduate Diploma in Management

PGDM with specialisation in Business Analytics

PGDM in Business Analytics is a post-graduate diploma program that focuses on developing analytical and problem-solving skills in students to make data-driven decisions in various business domains. The program typically covers topics such as statistics, data management, data visualization, predictive modeling, machine learning, and business strategy. The curriculum of the program is designed to equip students with the necessary skills to analyze complex business problems using various tools and techniques.

Why should you specialize in Business Analytics?

The demand for business analysts is increasing rapidly in various industries such as finance, healthcare, retail, and e-commerce, among others. Students are also exposed to real-world business scenarios through case studies and projects, which helps them develop a practical understanding of the subject. The program is ideal for students who have a background in engineering, mathematics, statistics, or business and want to pursue a career in data analytics.

Course Objectives

  1. To develop analytical skills in students to solve complex business problems using data-driven techniques.
  2. To enhance the business acumen of students by exposing them to real-world business scenarios through case studies and projects.
  3. To understand business requirements and develop solutions that align with the organizational goals.
  4. To develop technical skills in students by providing training on various tools and technologies used in the field of data analytics.
  5. To foster innovation in students by encouraging them to think creatively and come up with innovative solutions to business problems.

PGDM Business Analytics Course Structure

The curriculum of PGDM in Business Analytics covers a wide range of topics, including

  1. Business Statistics
  2. Data Mining and Machine Learning
  3. Business Intelligence and Data Visualization
  4. Big Data Analytics
  5. Marketing Analytics
  6. Financial Analytics
  7. Operations Analytics


The students in Analytics course are trained hands-on in various data management and data analytics techniques apart from the conceptual understanding The students research and prepare projects based on analytics. JIMS students also participate in a number of live projects given by various professors, where they can apply their knowledge in a more practical way. In order to update them on industry practices regular workshops, guest sessions and industry interactions are organized to expose them to industry scenarios. The pedagogy includes case studies, class discussions, lectures, quizzes, and experiential learning which includes real market assignments to achieve a holistic understanding of the subject.

Career Opportunities after MBA equivalent PGDM in Business Analytics.

  1. Data Analyst
  2. Business Consultant
  3. Data Scientist
  4. Marketing Analyst
  5. Financial Analyst
  6. Business Intelligence Analyst