On 7th November 2025 (Friday), Jagan Institute of Management Studies (JIMS), Rohini organized an industrial visit for the students of PGDM – Retail Management (Batch 2025–2027) to Denim Kraft, Bangalore Sales Corporation, and the DRYCO Store. The visit was conducted to bridge theoretical learning with practical exposure to fashion manufacturing and retail management.
About the Organizations
Denim Kraft and Bangalore Sales Corporation operate under Pulse Fashion Pvt. Ltd., the parent company of DRYCO.
DRYCO is a rapidly growing men’s fashion brand with a strong retail presence across India, specializing in denim wear, casual shirts, jackets, and formal attire. The brand emphasizes affordable fashion, superior quality, and sustainable production practices tailored for the modern Indian consumer.
Key Highlights of the Visit
The students were given a detailed walkthrough of the denim manufacturing process, which included:
- Fabric Selection and Cutting: Learning about different fabric blends such as cotton and lycra for enhanced comfort and stretch.
- Stitching and Washing: Observing production stages from stitching to specialized washes like stone wash, enzyme wash, and distress finish that create the signature denim texture.
- Finishing and Packaging: Understanding the quality control and inspection procedures that ensure consistent product standards.
- Sustainable Manufacturing: Gaining exposure to eco-friendly washing and waste management techniques used to minimize environmental impact.
Following the factory visit, students explored the DRYCO exclusive retail store and partner outlets nearby. The retail managers explained visual merchandising techniques, inventory management systems, and sales analytics processes that drive in-store efficiency and customer satisfaction.
Key Takeaways
The visit offered a comprehensive learning experience, enabling students to connect classroom concepts in Merchandising, Retail Operations, and Supply Chain Management with real-world business practices. It deepened their understanding of how design, production, and retail execution work together to build a successful apparel brand.
Overall, the industrial visit to Denim Kraft, Bangalore Sales Corporation, and DRYCO Store provided valuable insights into the end-to-end apparel value chain, fostering practical knowledge and managerial perspectives essential for future retail professionals.