The Marquest Club of JIMS Rohini, Sector-5 organized MemeQuest 2025 – The Viral Fire on 28th November, an exciting creativity-driven competition that tested participants’ brand familiarity, humour, emotional intelligence, and digital storytelling skills. The competition began with an interactive brand-recall challenge designed to test participants’ visual memory and familiarity with both contemporary and iconic brands. 25 teams took part in this round. Only one member from each team attempted the quiz, where altered and former logos were displayed on screen. Participants were required to identify the correct brand name to score points.
Based on the highest score, the top 9 teams moved to Round 2. The shortlisted teams then entered a dynamic creativity challenge where each team picked two slips:
- Brand name (e.g., Pampers, Dyson)
- Meme theme (e.g., Anger, Guilt, Nostalgia)
Teams had 30 minutes to brainstorm, design, and submit a static meme poster aligning the chosen brand with the assigned emotion theme. After submission, each team presented their meme in a 90-second pitch, followed by a brief Q&A session by our esteemed judges Dr. Vikas Kumar and Dr. Monika Agarwal and our esteemed second-year students, who brought their experience in marketing and previous club event participation to fairly assess creativity, brand relevance. The evaluation focused on brand relevance, message clarity, creativity, emotional, viral potential and presentation skills. MemeQuest celebrated the fusion of humour, branding, and emotional storytelling where marketers showcased not just creative capability but also their ability to capture attention, evoke emotions, and communicate brand messages memorably. The event encouraged teamwork, originality, quick thinking, and the strategic use of humour as a marketing tool for setting a new benchmark for creative events at JIMS Rohini.