JIMS Rohini congratulates FPM Research Scholar, Ms. Vanshika Jindal, on successfully presenting her research paper at the prestigious IMC 2026 Conference, organized by the Indian Institute of Management (IIM) Jammu, held on 3rd - 4th July 2026.
She presented her paper in Track 3 focusing on Customer Experience & Insights, co-authored with Dr. Amisha Gupta. Her paper "From Influence to Intent: Systematically Reviewing the Role of Social Media Influencers in Purchasing Behavior", examined the growing research on consumer behavior in digital spaces. Using a rigorous Systematic Literature Review (SLR) methodology, the paper offers valuable insights into how social media influencers amend consumer purchasing behavior in today's digital-first world, synthesizing high-quality research and monitoring future directions for academic inquest.
Her research paper presentation at this forum reflects her dedication to research excellence and her growing contribution to the field of consumer behavior and digital marketing.