Jagan Institute of Management Studies (JIMS), Rohini, organized a four-day expert guest session series for the students of PGDM–International Business on the theme "Global Market Entry and Expansion: Strategies for International Business." The sessions were conducted on 28th & 29th July and 4th & 5th August 2026 by CMA Nijay Gupta, Director of Trainings, Orient Securities LLC,A Global Banking expert in Treasury, Forex, International Trade Finance, LC-UCP 600, FEMA 1999 & Risk Management
The session series provided students with a comprehensive understanding of international market expansion strategies and the critical factors influencing global business decisions. On 28th July, the discussion focused on Country and Market Attractiveness Analysis, where students explored the application of PESTEL analysis and Risk-Return Analysis for evaluating and selecting international markets. The session emphasized strategic decision-making based on political, economic, social, technological, environmental, and legal factors.The second session, held on 29th July, highlighted strategies for entering emerging markets, covering market entry modes, strategic partnerships, localization, and effective execution. Students gained practical insights into overcoming challenges and identifying opportunities in high-growth economies.On 4th August, the focus shifted to building businesses in developing economies, with discussions on risk management, stakeholder engagement, sustainable value creation, and navigating complex business environments. The speaker illustrated how organizations can create long-term competitive advantages while addressing local market needs.The concluding session on 5th August explored success factors in developed markets, emphasizing regulatory compliance, competitive positioning, innovation, and sustainable growth strategies. Students learned about the importance of adhering to global standards while maintaining operational excellence in highly competitive markets.
Throughout the series, CMA Nijay Gupta enriched the learning experience by integrating real-world business examples, international case studies, and practical insights from the global business landscape. The interactive discussions encouraged students to critically analyze international market entry decisions and understand the strategic considerations involved in global expansion.
The guest session series significantly enhanced the students' understanding of international business strategy, market evaluation, risk assessment, and sustainable global growth. It reflected JIMS Rohini's continued commitment to bridging academic learning with industry expertise and preparing future business leaders for the dynamic global marketplace.