The PGDM Retail Management Department at Jagan Institute of Management Studies (JIMS), Rohini organized an insightful Alumni Guest Lecture on “A Day in the Life of a Store Manager at Fossil Group: Driving Sales, Teams & Customer Experience” on 6th August 2026 for the PGDM Retail Management Batch (2025–2027), Trimester IV students. The session was delivered by Ms. Vandana Singh, Alumnus from PGDM – Retail Management (2015–2017) and Store Manager, Fossil Group, Inc.
The session provided students with practical insights into the day-to-day responsibilities of a retail store manager, including sales performance, team management, inventory, customer satisfaction, and store operations. Ms. Singh highlighted the importance of setting sales targets, motivating teams, monitoring performance, and maintaining efficient store operations.
A key focus of the session was leadership and customer experience. Students learned how effective communication, delegation, training, and employee motivation contribute to a high-performing retail team. The session also emphasized the role of personalized service and customer engagement in building satisfaction, loyalty, and a strong brand image.
Overall, the session successfully bridged academic learning with real-world retail practices, giving students valuable insights into store management, sales, leadership, customer experience, and career opportunities in the retail industry.
Key Takeaways
- Understanding the role and responsibilities of a retail store manager.
- Learning strategies for sales and team performance.
- Gaining insights into leadership, communication, and employee motivation.
- Understanding the importance of customer experience in premium retail.
- Connecting classroom learning with practical retail management.