The PGDM-International Business department of Jagan Institute of Management Studies (JIMS), Rohini, organised an insightful guest session for the students of PGDM – International Business on 11th August 2026 on the theme “Entering Developing Markets: Opportunities, Challenges and Strategies for International Business.” The session featured H.E. Mr. Mustapha Jawara, High Commissioner, Republic of The Gambia, as the distinguished speaker.
The session provided students with valuable insights into the dynamics of developing economies and the opportunities they offer to international businesses. H.E. Mr. Jawara highlighted the emerging potential of markets such as The Gambia and discussed the importance of understanding local business environments, consumer needs, cultural contexts, regulatory frameworks and market-specific challenges before entering a developing market.
The interaction also focused on key strategies for successful international market entry, including building local partnerships, adapting business models to local conditions, managing risks and creating sustainable value. Students gained a practical understanding of how diplomatic and economic relations can facilitate international trade, investment and business expansion.
The session encouraged students to look beyond conventional markets and appreciate the strategic significance of developing economies in the evolving global business landscape. The engaging interaction with the High Commissioner offered students a unique opportunity to connect classroom concepts with real-world international business practices and strengthened their understanding of global market expansion.