JIMS Rohini extends its warmest congratulations to FPM Research Scholar, Ms. Vanshika Jindal, for successfully presenting her research paper at the prestigious ARCM 2026, Annual researchers’ conclave in management organized by Department of Management Studies, Jamia Millia Islamia, New Delhi held on 7th October 2026.
She presented her paper within Track 2, focusing on Marketing, Consumer Behavior & Digital Business, co-authored with Dr. Amisha Gupta. Her topic ‘Voice AI and the Uncanny Valley: A PRISMA-Guided Systematic Review and Thematic Analysis of Consumer Trust and Purchase Intention’ provides a deep dive into evolving consumer trust and purchase intention while using the Voice-embodied Artificial Intelligence. Utilizing a thematic analysis, the study conscientiously breaks down high-quality research into themes to answer precise questions and chart critical directions for future academic inquiry.
Her research paper presentation at this forum reflects her dedication to research excellence and her growing contribution to the field of consumer behaviour and digital marketing.