On 17th October 2026, PGDM students attended an insightful guest session on “How to Create Successful Brands” conducted by Dr. V. Goel, an industry expert.
The session explored the fundamentals of brand building, evolving customer expectations, effective marketing communication, and the importance of building lasting customer relationships.
Dr. Goel emphasised that brands must continuously innovate and adapt to remain relevant. He introduced the B-R-A-N-D framework: Blueprint, Relationship, Achievement, Nature, and Distinctive Identity, explaining its role in developing and sustaining successful brands.
He also discussed the difference between branding and brand identity, the importance of consistent communication, and the role of artificial intelligence in brand development. He highlighted that while AI can support branding activities, trust, authenticity, and emotional connections remain fundamentally human.
The session concluded by reinforcing that successful brands are built through a clear identity, meaningful customer engagement, continuous innovation, and consistent value delivery.
Key Learnings
- Continuous Evolution: Adapt to changing customer needs and market conditions.
- Clear Brand Identity: Establish a distinctive purpose, personality, and positioning.
- Consistent Communication: Build recognition and strengthen customer relationships.
- Human Connection: Trust and authenticity remain essential despite advances in AI.
- Long-Term Value: Deliver consistent quality and meaningful customer experiences.