COURSE STRUCTURE - PGDM-RM PROGRAMME® (Batch 2023-25)
Total Two specializations offered - Marketing and Finance. To be taken up in Trim.III, IV- V
- I Total Two specializations offered - Marketing and Finance. To be taken up in Trim.III, IV- V I Year Credit 63
- II Total Marks of the programme 3900 Total Credits of the programme : 117 II Year Credit 54
- III Total Courses(Trim.I-III ) Twenty One papers of 58.5 credits plus Communication+comprehensive viva-voce of 4.5 credits and Two Elective Papers
- IV Total Courses(Trim.IV-VI) Seven Papers of 19.5 credits, Two specialization electives of 18 credits. S.I. project & viva of 6 credits, Final Project Viva 3 credits
- V SDL
S.No.
|
Trimester I
|
Marks
|
Credits
|
1
|
Managerial Economics
|
100
|
3
|
2
|
Quantitative Techniques
|
100
|
3
|
3
|
Marketing Management -I
|
100
|
3
|
4
|
Fundamentals of Management
|
50
|
1.5
|
5
|
Accounting for Managerial Decision
|
100
|
3
|
6
|
Legal Aspects of Business
|
50
|
1.5
|
7
|
Principles & Concepts of Retail
|
100
|
3
|
8
|
Fundamentals of Operations Management
|
50
|
1.5
|
9
|
Business Communication
|
50
|
1.5
|
|
|
|
|
|
|
|
|
|
|
700
|
21
|
Trimester II
|
Marks
|
Credits
|
Macro Economics Management
|
50
|
1.5
|
Human Resource Management
|
100
|
3
|
Marketing Management -II
|
100
|
3
|
Merchandising & Category Management
|
100
|
3
|
Financial Management
|
100
|
3
|
Optimization Techniques
|
50
|
1.5
|
Retail Store Operations
|
100
|
3
|
Entrepreneurship & Innovation Management
|
50
|
1.5
|
Managerial Communication
|
50
|
1.5
|
|
700
|
21.0
|
Trimester III
|
Marks
|
Credits
|
Consumer Behavior
|
100
|
3
|
Business Research Methods
|
100
|
3
|
Financial Institutions & Markets
|
100
|
3
|
Visual Merchandising
|
100
|
3
|
Data Visualisation & Modeling
|
50
|
1.5
|
Executive Communication
|
50
|
1.5
|
|
|
|
|
|
|
|
700
|
21
|
S.No.
|
Trimester IV
|
Marks
|
Credits
|
1
|
Retail Analytics
|
100
|
3
|
2
|
Retail Supply Chain Management
|
100
|
3
|
3
|
Retail Strategic Management
|
100
|
3
|
|
TOTAL
|
800
|
24
|
S.No.
|
Trimester V
|
Marks
|
Credits
|
1
|
Sourcing & Operations in Online Business
|
100
|
3
|
2
|
Luxury Retail
|
100
|
3
|
3
|
Mall Management
|
100
|
3
|
4
|
|
|
|
|
|
600
|
18.0
|
S.No.
|
Trimester VI
|
Marks
|
Credits
|
1
|
Corporate Ethics, Values & CSR
|
50
|
1.5
|
2
|
Final Project & Viva*
|
100
|
3
|
3
|
Self Directed Learning (SDL)*
|
250
|
7.5
|
|
|
|
|
|
|
400
|
12.0
|
Self-Directed Learning (SDL)
Sr. No.
|
Courses / Projects
|
Maximum
|
1
|
MOOCS – 3 Courses
|
1.5
|
credits
|
2
|
Social Sensitivity Project
|
3
|
credits
|
3
|
Live Projects
|
1.5
|
credits
|
4
|
Industry Research Projects
|
3
|
credits
|
5
|
Research Papers presentation (2 papers*3 credits)
|
1.5, 1.5
|
credits
|
6
|
Publications (2 papers* 3 credits)
|
1.5, 3
|
credits
|
7
|
NCFM Certification (2 courses* 3 credits)
|
1.5, 1.5
|
credits
|
8
|
Workshops (0.5*3)
|
1.5
|
credits
|
COURSE STRUCTURE - PGDM(RM) PROGRAMME(Batch 2020-2022)
Learning Environment, Pedagogy & Assessments
The programme team is friendly, experienced and supportive, and this combination leads to a degree programme which is stimulating, creative and challenging to anyone with retail in mind as a destination career. Learning will involve workshops, simulations and role-plays as well as the traditional lectures.
Combinations of coursework, essays, reports, presentations, portfolio, group work and examinations are used for assessment of the students. Students will also have undergo compulsory internship
Specialization offered - Marketing, Finance and E-Commerce. To be taken up in Trim.IV- V
- Total Credits of the programme : 140
- Total Credit :Classroom Teaching 128 + SDL 12 (77 cr - I year; 51 cr - II year)
- Total Credit (Compulsory courses): 21 Total Credit (Specialization courses) : 24
TRIMESTER WISE COURSES
Year 1 |
Trimester - I |
Credit |
Managerial Economics | 3 |
Quantitative Techniques | 3 |
Accounting for Managerial Decisions | 3 |
Marketing Management-I | 3 |
Principles & Concepts of Retail | 3 |
Fundamentals of Management and Organizational Behaviour | 3 |
IT Application in Management | 1.5 |
Business Communication* | 2 |
Comprehensive viva-voce* | 3 |
| | |
TOTAL | 24.5 |
|
Trimester - II | Credit |
Macro Economics Management
|
3
|
Business Analytics
|
3
|
Financial Management
|
3
|
Marketing Management-II
|
3
|
Merchandising & Category Management
|
3
|
Retail Store Operations
|
3
|
Concepts of E-BIZ
|
1.5
|
Managerial Communication & Environmental Scanning*
|
2
|
Entrepreneurship and Innovation Management
|
1.5
|
Comprehensive viva-voce*
|
3
|
| | |
TOTAL | 26 |
|
|
Trimester - III | Credit |
Human Resource Management
|
3
|
Business Research Methods
|
3
|
Sales Management & Retail Selling Skills
|
3
|
Visual Merchandising
|
3
|
Financial Institutions and Markets
|
3
|
Digital & Social Media Marketing
|
3
|
Luxury Retail
|
1.5
|
Consumer Behaviour
|
2
|
Executive Communication*
|
2
|
Comprehensive viva-voce*
|
3
|
TOTAL
|
26.5
|
|
|
Year 2 | /thead>
Trimester - IV | Credit |
Retail Analytics
|
3
|
Retail Supply Chain Management
|
3
|
Project Management
|
3
|
Specialization -I
|
12
|
Summer Internship report plus viva voce*
|
6
|
TOTAL
|
27
|
|
Trimester - V | Credit |
Sourcing and Merchandising for Online Business
|
3
|
Retail Strategic Management
|
3
|
Contemporary Practices in Retail
|
1.5
|
|
|
|
Specialization -I
|
12
|
|
|
|
TOTAL
|
19.5
|
|
|
Trimester - VI | Credit |
Corporate Governance and Corporate Social Responsibilty
|
1.5
|
Final Project
|
3
|
TOTAL
|
4.5
|
|
---|